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How Many Sales Have You Made After Your Advertising Campaign?
By Radhika Venkata


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When you start your online business, you will go through a series of steps like: ==>Domain registration ==>Website designing and installing your inventory and order links ==>Advertising about your products or service

Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is `TESTING` your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let`s say this is one time ad.

If you don`t know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1.Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2.URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-
http://www.logitpro.com/
http://perlonline.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your `/prod.html` page and referers.

**3.Click Tracking Software:

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can`t differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign`s ROI.

3. Tells the geographical distribution of the clicks.

This is useful when you want to know how many clicks coming from different countries. Like if you see `jp` with ip address, you can know the visitor from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is `Alive`, don`t delete that page on your server.

If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while.If you delete that URL on your server people will get `404 page not found` error and you will lose your potential visitor.

==>In email campaigns consider short URLs.Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time.Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don`t test both at once. First check the sales page variable.If you don`t get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign.

Good luck!!

For more information about this article and/or the author visit http://www.logitpro.com/

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3d Visuals - 3d Visuals
...used widely today as the advancement of technology is now within everyone`s reach. These visuals enable you to focus on an image or picture from all angles while presenting a complete picture or idea. 3D Visuals are commonly used in nearly all types of businesses, especially advertising, marketing, or media related scenarios. They help to build effective presentations, and are a sign of increased development and knowledge. 3D Visuals are developed with the help of software that is usually understood by professionals in the software field. ...
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Network Cabling - Network Cabling
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Rack Mount Pc - Rack Mount Pc
...that you can create a little extra space for your workers. You have toyed with the idea of installing rack mounted computers that could be the ideal solution to your problem. Within sturdy racking a number of computer servers could be placed that can provide you with round the clock operations. Choosing a supplier to provide you with a rack mount pc should be straightforward and a supplier based in Surrey will be more than happy to cater for your needs. They can provide a rack mount pc that will be ideal for your requirements and any number of the computers can be ordered. This specialist supplier has just developed their own rack mountable chassis into which a rack mount pc can be fitted. Industrial grade racking systems can be bought that come with Intel Core 2 DUO processors with up to 4GB RAM...
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Restaurant Tills - Restaurant Tills
...the restaurant you visit the less likely you are to be able to view the Restaurant tills. Obviously, if you are in a high street burger chain then the Restaurant tills are one of the most obvious features in the room with a plethora of people to take your money. This is because they want you to leave the place as quickly as possible so they can make money of as many people as possible throughout the day. As you move more upmarket the Restaurant tills become less and less visible. A mid class restaurant will probably have one till but it will be reasonably unobtrusive and, usually, a waitress will come to serve you, present you with a bill and then come back with your change when the money has been put through the till. In a very high class restaurant you would never see a till at all. Everything in these places is about attention to detail. From ...
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Hard Drive Destruction - Hard Drive Destruction
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Industrial Ethernet Switch - Industrial Ethernet Switch
...ts case the Industrial Ethernet Switch from Korenix is ideal in dusty or dirty scenarios. Information won`t be interrupted at all when this type of switch is in action and you can imagine that the services provided by the switch in such harsh conditions have to be 100% accurate all of the time. The Industrial Ethernet Switch can work with superior software that can provide essential information for workers in the mine. They`ll need to know when the mine can be accessed and when they can carry out their duties. If you need an Industrial Ethernet Switch that will perform well in harsh conditions then Korenix could be the company that you will need to contact in the future....
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Computer Network Support - Computer Network Support
... chances are you`ll need some form of computer network support to help with your company`s systems. Larger organizations tend to have their own IT techies who know all there is to know about networks and the like. However, smaller companies can`t always afford to support their own IT section so some outside help might be required. A company that needs computer network support can always turn to firms that specialise in providing computer services. A full computer network support package can be entered into and it costs much less than you might imagine. If a business needs its current systems upgrading, the computer network support company can advise on what will be best for their needs. Not only can the computer network support companies install and upkeep systems, they will closely moni...
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Air Conditioning Southampton - Air Conditioning Southampton
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Cat5e Cable - Cat5e Cable
...an industry standard type of manufactured cable used to create computer and telephone networks. Computer networks can be found in office buildings throughout the world and most of them will be equipped with this form of cable. It is capable of carrying data quickly between desktop computers and server based machines which is ideal for today`s busy office environment. Cat5e cable is the latest specification of the category 5 cable design and it has stricter performance rules than before. Many companies specialise in designing and installing office networks based on Cat5e cable . It is recommended that these professionals are consulted when you have a requirement to build a new voice or computer network. There are relatively complicated industry standards that revolve around the installation of this kind of cable. If these are ...
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Celestron Telescope - Celestron Telescope
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Small Pc - Small Pc
...that used to take up half of your desk. Today with a Small PC you can reclaim valuable desk space, also a Small PC looks a lot neater than its contemparory full sized cousins. Not that you have to sacrfice power with a Small PC, it is possible to tailor the components so that it just as powerful as the full sized PC`s. ...
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Clive Roberts - Clive Roberts
...develop the invoice generation and notification for British Airways. Which used SQL2005 (tables, stored procedures, triggers); Reporting Services for the invoices; Notification service to sent the email; VS.net 2005 for the protocols to add the file to the email and to generate the reports into PDF`s or xml; XSLT to format the email sent by NS 2005. ...
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Software Engineer - Software Engineer
...icularly focuses on a methodical approach to the error-free design and building of software. A Software Engineer will developed software with formal methods, Analysis and Design. Using methodologies like SSADM, JAD, RAD, Entity Models / Diagrams Coad/Yourdon, RUP / UML, Business Analysis, Feasibility Studies, Process Design, Process Mapping , Requirements Analysis, Context diagrams, data flow, entity relationship diagrams, and SWOT....
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Cnc Turning - Cnc Turning
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Computer Training - Computer Training
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Cr2032 Battery - Cr2032 Battery
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Pre Term Fibre - Pre Term Fibre
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Pallet Conveyors - Pallet Conveyors
...t the local factory. He has to make sure that the pallet conveyors are working property as well as using them to ensure that they do their job properly. Although his job is not very well paid, he does really enjoy himself as a rule because his colleagues are such good fun. Although he is the only one of his friends who operates the pallet conveyors, he really has a good laugh with all of the other employees and he tells me that he is constantly amazed about how good the staff morale is at this factory. I think that part of the reason for this morale is that the staff are treated very well by their employers. For example, they organise regular employee social events and, even if they cannot afford to pay for them all to attend, there is always some subsidy for the staff which they really appreciate. Similarly, at Christmas, their staff night o...
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Hard Drive Disposal - Hard Drive Disposal
...er for state-of-the?art replacements. This presents you with a problem as you have information stored on the hard drives of the computers that needs to be disposed of in a safe and secure manner. Chances can`t be taken and if the info that was stored on the laptops fell into the wrong hands it could be disastrous for the good of the firm. In the past you have experienced problems getting rid of data that was encrypted onto company hard drives but today you needn`t worry about this process because hard drive disposalservices are now available. Efficient hard drive disposalservices are provided by a firm who specialises in a shredding process. They have their own industrial shredding machine that can cope with 25 hard drives per minute. This procedure can be carried out in your work setting so you can witness it...
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Binoculars - Binoculars
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Cisco Training - Cisco Training
...ancially and personally rewarding. If you gain new skills in computer technology the world could be your oyster when it comes to a structured career path. Computer technology is essential in the modern world and anyone trained in computer related fields will be in a great position when it comes to employment prospects. You might have been looking at what options are available to you in the computer information sector. What about taking part in Cisco Trainingand learning all about network design and support? Online Cisco Trainingpackages are available that can help you towards your dream career. Instead of sitting at home thinking about what computer career could be right for you, an online computer course could be occupying your time. Take part in the online Cisco Trainingand when it`s completed you`ll be given a universally...
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Non Mercury Switch - Non Mercury Switch
... install inside a number of machines. Perhaps the budget is a bit tight and you are looking for alternatives that can work just as well under pressure? There are, in fact, other options for you to choose and one of these options is a non mercury switch. This low cost option is available through a fabulous supplier who has many wonderful items in their stock levels. A non mercury switchis ideal for situations where cost won`t affect the way the switch works. If you have a humid working environment the non mercury switchmight not be suitable but any setting that if free from such constraints will be able to utilise the affordable non mercury switch. Use the non mercury switchas a tilt or tip switch and you can ensure that safety and security is paramount in your workplace. Numerous switches are available for you to look at through the supp...
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Prototype - Prototype
...uct forward you`ll find companies like Thompson Precision can do precisely that. They have been working in the engineering business for many years know and they can help you to produce a Prototype or a variety of working models. Their vast experience in producing Prototype products has helped many types of businesses with their production projects. They have the latest 3D cad modeling systems that can bring your Prototype to life, and they can produce a working model so that feasibility tests can be conducted. ...
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Syma Spare Parts - Syma Spare Parts
...managed to master the controls. When he first got the machine he did struggle at first learning how to control it in a smooth manner. Due to this the helicopter received one or two knocks where it made unexpected crash landings. Thankfully the store that you purchased the Apache helicopter from also sells a number of syma spare parts. You have managed to buy new rotor blades for the machine as well as a main tube section. Just for good measure you bought a spare tail blade as well when you saw it amongst the syma spare parts. If you have spares on standby the helicopter can be kept operational at all times. Your son is now quite an accomplished pilot when he stands with the remote control for his helicopter. It`s pretty uncommon for him to crash the aircraft anymore but certain parts will wear out on ...
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Air Conditioner - Air Conditioner
... air conditioner hardly feels like we have had a summer this year what with all the rain we`ve had so far. June was indifferent, air conditioner July was a washout and August is proving to be a bit hit and miss....
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Conveyors - Conveyors
...upplies rely on conveyors and conveyor systems to help their products along their way. Many industries rely on efficient conveyors because they are an effective way of moving stock along the line into the desired location. You`ll find, as well as the mail order industries, the automotive, construction, electronics and food industries, to name but a few, need conveyors that can move goods in an efficient and productive manner. For new companies that are considering installing new conveyors into their premises suitably qualified conveyor companies can help with the installation process. Companies found on the Internet such as Mobilityengineering.co.uk have over 30 years of experience in the conveyor industry. During that time, this team of engineers have helped many businesses to install fully functioning conveyors within their premises. The design, manu...
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Embedded Computers - Embedded Computers
...rom their technology right from the start. The world wide-web is the place to look for new embedded computers because on the internet there are companies that supply some of the best systems around. Although the embedded computers come packed with features there are optional accessories that can be put on them prior to delivery. All of the embedded computers come with a quick installation guide so it won`t take companies long to benefit from the computer`s technology....
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Exhibition Contractors - Exhibition Contractors
...how up and running. A well designed and built stand will have you running rings around your competitors as there is nothing like quality visuals to attract people`s attention. Choosing reliable and comprehensive Exhibition Contractors is easy as there are companies on the web such as Finessegroup.com who can tailor all your show-stand needs. This company have been making and designing exhibition stands since 1985 and have over twenty years of satisfied clients to pay testament to them. They have literally constructed hundreds of stands and fulfilled contracts throughout the U.K and the rest of the world. With Exhibition Contractors such as the Finesse Group...
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Exhibition Stands - Exhibition Stands
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Bluetooth Walkie Talkie - Bluetooth Walkie Talkie
... into new technology for as long as I can remember. Certainly, he was always excited about these things when he was at school and I know that this enthusiasm must serve him very well when he tries to market the Bluetooth Walkie Talkie. My brother is very personable as well and people instantly take to him which also helps his career as a salesperson. However, I do think it is very important that with a specialist device such as a Bluetooth Walkie Talkie, that the salesperson has enough technical expertise to impress upon his client that he knows what he is talking about. After all, nobody is going to buy a product from someone if they think they don`t know anything about it. It is the very combination of my brother`s skills that make him do so well in his job and his superiors seem to think...
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Vpn London - Vpn London
...can prove to be very effective at helping companies unite all of their key workers. The modern and efficient technologies used in a vpnvpn london, allows data to be transferred in a safe and secure manner so any important details won`t be lost. vpn london saves you time and money...
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Two Way Earpiece Accessories - Two Way Earpiece Accessories
... two way earpieces and one of the most important factors is the quality of the audio. There`s little point buying something that is comfortable to wear if the user can`t hear anything that comes out of it. The two way earpieces can help security personal keep in touch with one another. If one of the team has a dud unit they could find themselves in real trouble and not be able to radio for assistance. Looking around for good quality two way earpiece accessories shouldn`t be too difficult. A number of sites cater for two way radio accessories and customers can select from a wealth of prime products. It`s possible to find throat mics and a wide choice of two way earpiece accessories that are highly covert. The aim of the earpieces is to allow the user to listen to their colleagues in a discreet manner and be able to ...
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Automated Software Testing - Automated Software Testing
... testing is a test method conducted to gather the information about the quality of the product or service and the performance of the same. Software testing also find out whether the objective of the software has rightly achieved or not and it provides an insightful analytical view about the associated risk factor. All these information are very important from the business point of view. The testing methodologies include, but are not limited to, the execution process of a program or application with the goal to find out the software bugs. A manual test method is elaborated and detailed, but comes with few limitations; e.g. it is laborious, time consuming and as depends on the human mind, can be error prone. Software testing is the technique which can automatically manage the repeated manual steps and calculations. It saves time and energy. The software testing can reduce the human...
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Epos Tills - Epos Tills
...some cheap clothes for myself and my family to take on our annual summer holidays. There are some amazing bargains to be had in shops like this and it really is worth the horrendous queues you face at the dressing rooms and epos tills. I did my usual trick of piling up the clothes so that I could barely see through the pile I was taking to the dressing room to try on. As usual, I tried each item on, flung it on the floor after trying them on and then forgot which items I was going to purchase. Eventually, I decided what I was going to keep and what I was going to leave and made my way to the queue at the epos tills. It was even worse than usual. Despite having lots and lots of people on the epos tills there were that many people waiting that it was quite disheartening to have to wait in the queue. Another thing was that ...
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3d Building Rendering - 3d Building Rendering
...et potential developments. They no longer have to use rather dreary plans to promote their schemes; they can use a 3d Building renderingservice instead. This process uses computer imagery to create highly realistic scenes of structures that are in the planning phase. It`s a highly creative process and it can prove to be a powerful tool that is used to visualise any number of ideas. At first glance the uninitiated eye could easily be fooled into thinking that it was looking at existing structures thanks to the realism of the 3d Building rendering. It provides a fast solution for developers who want planning permission to be granted as soon as possible. Private individuals can make use of the services that are provided by the 3d Building renderingexperts when proposed extensions are planned....
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